St Moritz has been the birthplace of Alpine tourism and Switzerland’s prime winter destination since 1864. This renowned ski resort first became famous for its mineral springs discovered 3000 years ago and it was established as a summer spa destination. Today, St Moritz is a synonym for a glamorous, vibrant and chic town, second home to the celebrities and millionaires during the winter season.
What truly makes St Moritz a winter wonderland are the outdoors. The extensive and perfectly groomed slopes are dream paradise for skiers and snowboarders, so there’s no wonder that alpine skiing history started here. St Moritz hosted two Winter Olympics (in 1928 and 1948) and the first Snowboard World Championship in Europe took place here in 1987.